5 great Tips and Strategies for creating content for your blog!
We will discuss tactics for adding fresh content to your small business website, motivating customers, and getting the attention of search engines.
As a small business owner I know you stay busy and distractions pull your attention in every direction all day!
Buy you are smart enough to know that posting great relevant content to your blog on a regular basis is a priority in your success, So a great content marketing strategy is something you need to develop.
Building your Blogs content doesn’t have to be difficult,
Multiple professionals recommend setting aside some time to decide or clarify the purpose of your blog. Once you have some direction for what your aiming at, Get in the habit of consistently posting Great content to motivate readers and customers to trust your business and keep search engines ranking you as an authority in your Niche.
So with No further delay, I share Top 5 Tips to keep your Content Marketing strategy as easy as possible.
1. Find your target audience
Find out who Your Target Audience is & the types of Questions they ask, Set aside some time in your schedule for research so that can find what questions your potential buyers are asking, what types of content they are interested in learning and how they respond to the content from others within your niche.
Talk to current or previous Clients or Customers
You can find questions by talking with current clients about there problems, You can use social media to find questions. Do a little research to see what hashtags your customers are following or using and follow those hashtags. Look at a few of your current followers and dig into their feeds. See what questions they’re asking and See what the big topics are.
Put Goals in place that are achievable and remember your your blog can be one of the most efficient way to reach your customers, but you need to plan carefully to make sure that you’ll be able to maintain it over time.
. The best blog goals, will be SMART: Specific, Measurable, Actionable, Realistic and Timely.
Make sure that whatever amount of content you set out to post to your blog will be attainable each month. Account for any seasonal spikes, scheduled trips, or other variations in your schedule. Also determine what results you expect to track with your blog posts, whether they be pageviews, purchases, or other action taken on your website.
Give yourself regularly scheduled deadlines to hold yourself accountable, Choose the best time of day in your schedule to have your content ready to share. These goals will keep you disciplined, and soon enough, It will become second nature!
Determine the Optimal Frequency For New Posts to Your Blog, Once you have your goals set, it’s time to put your research and schedule together to determine how often new blog posts are necessary, but also possible. How often do your customers like to read new content from you? Do you use email marketing or newsletters to notify your customers of new blog posts?
give yourself a goal of two blog posts for the first month. As you start to feel more comfortable, increase your frequency when you and anyone else contributing to your blog are able to stay on the same page and track what is working and what isn’t.
Ellering warns new bloggers not to start out with too many posts. “Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team,” he said.
Ellering provides this infographic to help gear up to an effective frequency of blog posts:
Hold Brainstorming Sessions For Upcoming ideas for your blog Post, It is important to write down good ideas for future articles, even if it’s not time to write one yet. Keep your thoughts and ideas organized — give yourself scheduled brainstorming sessions to run ideas through your team.
I think these kind of regular brainstorming relieves the pressure of sitting down and putting that pressure on yourself to choose a topic to write about then and there. Set aside an hour per week and just use that time to brainstorm article ideas for the next few weeks, Then plan separate times for writing.
5. High standards
Hold yourself to a high standard when it comes to producing quality Content on a consistent basis. This is the moment of truth..... When we separate then men from the boys, Yep it's your time to shine with Quality content!
Obviously I suggest you share your blog post across all your social media profiles, Plus ask your friends and family to do the same. From then on you want to do this consistently to keep your followers updated!
If you ever start to feel like your blog is getting repetitive or stale, consider writing about more than just your services or industry. Listen to advice like that of Beckie Manley, founder of Fierce Strategy + Creative. Manley’s approach is to use strategic content that is customized to each individual business brand.
I recommend topics that highlight brand attributes, cultural insights, case studies that demonstrate expertise or success, and posts that educate or share valuable information with your readers, So Make a commitment to yourself to go all in with consistency or don't do it at all!
let me know your thoughts on the topic in the comments below or feel free to email me with any questions!
Until Next Time,