YES TITLE TAGS ARE IMPORTANT!
Your probably thinking, "Are title tags even a Major Google Ranking factor in SEO?" And the answer is Fucking Aaay Right they are! I have my team do Lots of A/B testing on these sorts of things as there is No Room for ignorance if you want to Rank on googles first page with the professionals who do there home work on things like "How important is my Title Tag for Ranking in google search" So if we are to be one of the winners we have to be on our game and knowledgeable in these areas!
We have ran a lot of experiments recently where we have changed the title tag only and seen a Big impact or increase in our Rankings!
Another big part of your "Title Tags" that are often forgotten which is they play a huge role in your "Click through Rate" which can increase your traffic/visitors if you get that Title Tag Right.
Something that is almost Guaranteed is if you increase your "CTR" Click Through Rate, Which is When more people click on your title tag that is displayed in the search engine results page, Your Ranking Improves even More,
I have experimented with this lots!
How to Rank Higher with Title Tags
So the important thing to remember is that these are things to experiment with. Not all of these hacks are going to work for you. SEO is founded in best practices, but true success is founded when you experiment and try different things. So try some of these out and these will give you an idea of where to get started in some of your title tag experiments.
Numbers kind of pop out at you. These are examples: "5 Signs of a Zombie Apocalypse" or "How Mutants Can Save 22% on Car Insurance."
"Best Actress Oscar Nominee 2017" or even more specific, you can get the month in there, "Top NFL Fantasy Draft Picks September 2017."
This is one of the most controversial, something that causes the most angst in SEO is when we're doing audits or looking at title tags. Inevitably, when you're doing an SEO audit, you find two things. You find title tags that are way too short, "Pantsuit," or title tags that are way, way, way too long because they just want to stuff every keyword in there, "Tahiti ASL Red Pantsuit with Line Color, Midrise Belt, Hook-eye Zipper, Herringbone Knit at Macy's."
Now, these two, they're great title tags, but there are two problems with this. This is way too broad. "Pantsuit" could be anything. This title tag is way too diluted. It's hard to really know what that is about. You're trying to scan it. You're trying to read it. Search engines are going to look at it the same way. Is this about a pantsuit? Is it about herringbone knit? It's kind of hard.
4. Synonyms and variants
Now, you'll notice in this last title tag, the category was a plural of pantsuit. That can actually help in some circumstances. But it's important to realize that how you think your searchers are searching may not be how they're actually searching.
Let's say you do your keyword research and your top keywords are "cheap taxis." You want to optimize for cheap taxis. Well, people may be looking for that in different ways. They may be looking for "affordable cabs" or "low cost" or "cheap Ubers," things like that.
So you want to use those variants, find out what the synonyms and variants are and incorporate those into your title tag. So my title tag might be "Fast Affordable Cabs, Quick Taxi, Your Cheap Ride." That's optimized for like three different things within that 50 to 60 word limit, and it's going to hit all those variants and you can actually rank a little higher for using that.
5. Call to action
Now, you won't often find the call-to-action words in your keyword research, but they really help people click. These are action verbs.
6. Top referring keywords
This is a little overlooked, and it's sort of an advanced concept. Oftentimes we optimize our page for one set of keywords, but the traffic that comes to it is another set of keywords. But what's very powerful is when people type their words into the search box and they see those exact same words in the title tags, that's going to increase your click-through rate.
For an example, I went into the analytics here at Moz and I looked at Followerwonk. I found the top referring keywords in Google Search Console are "Twitter search," "search Twitter bios," and "Twitter analytics." Those are how people or what people are looking for right before they click on the Followerwonk listing in Google.
So using that information, I might write a title tag like "Search Twitter Bios with Followerwonk, the Twitter Analytics Tool." That's a pretty good title tag. I'm kind of proud of that. But you can see it hits all my major keywords that people are using. So when I type in "Twitter analytics" into the search box and I see "The Twitter Analytics Tool," I'm more likely to click on that.
So I've written about this before, but it's very important to optimize your page, not only for the traffic you're trying to get, but the traffic you're actually receiving. When you can marry those two, you can be stronger in all aspects.
Questions are great tools to use in your title tags. These are things like, "Where Do Butterflies Migrate?" Maybe your keyword is just "butterflies migrate." But by asking a question, you create a curiosity gap, and you give people an incentive to click. Or "What is PageRank?" That's something we do here at Moz. So you get the curiosity gap.
But oftentimes, by asking a question, you get the bonus of winning a featured snippet. Britney Muller wrote an awesome, awesome post about this a while back about questions people also ask, how to find those in your keyword research and claim those featured snippets and claim "people also ask" boxes. It's a great, great way to increase your traffic.
Any thoughts or things you think should be added?
Leave them in the Comments Below!
Until Next time,
An Introduction To Memes
What is a Meme? Memes, or more specifically internet memes, refer to any concept that spreads across the Internet. This can include stories, quotes, images, videos or audio, but for the purposes of this article we'll refer specifically to images.
The word "meme" comes from the 1976 book The Selfish Gene by Richard Dawkins, where the term meant a unit of cultural knowledge that is passed between people. On the Internet, the term has come to be synonymous with funny images with clever (or not so clever) captions, first popularized by LOLCats.
So why use memes? Memes have two important properties that make them the ideal tool for social media and link building campaigns.
1. Memes Go Viral The first property of memes is that they're viral. For all the power and potential of the Internet, most people use it primarily for entertainment and distraction, which is why sites like Facebook and YouTube are so popular, and companies like the Cheezburger Network have built entire Internet empires from funny pictures and videos. Memes are ideal fodder for entertainment on the web because they're quick and easy to consume, which is crucial given how short people's attention spans are.
Memes are also typically humorous in nature, and people love sharing a good joke. Just look at your uncle who always mass-emails jokes to his entire contact list, or your friends spreading the latest "What People Think I Do" pictures on Facebook. People like being entertained, and if they find something particularly entertaining, they'll pass it along to their friends, who in-turn pass it on to their friends, and so-on and so-forth. That's how content goes viral.
2) Memes Are Easy To Make
Ok, so memes have a lot of viral potential, but that doesn't get us anywhere if we can't make them. Fortunately, memes are easy to make, perhaps a lot easier than you think. All you need to make a basic image meme are the following:
1) A basic understanding of Photoshop
2) A sense of humor
3) That's it!
If you don't know how to use Photoshop, fear not. There are free online tools out there such as Meme Generator and Quick Meme that allow anyone to whip up a meme in just a few seconds.
Point two is a little trickier, but fortunately a sense of humor is something that can be improved with practice. One resource I've found particularly helpful for honing my sense of humor (such as it is) is the Humor Power blog, which provides excercises, contests, and case studies on how to strengthen your funny bone.
The Meme Creation ProcessWith the tools mentioned above and a good sense of humor, putting together memes is super simple, but how do you come up with ideas for a good meme? As Pablo Picasso said, "Good artists copy, great artists steal." Coming up with a completely new idea that goes viral is very difficult, and to some degree a matter of luck. Borrowing an idea that is already popular and repurposing it for your audience is much easier.
One of the best resources for finding memes is Know Your Meme, which is a veritable encyclopedia of internet memes. On Know Your Meme you can find a catalog of memes, popular memes, and the history behind the various memes that are floating around the web. Meme Generator and Quick Meme also have sections for popular memes as well. Take a look at some of the examples, find the ones that tickle your funny bone, and adopt it to suit your niche.
Memes in a nutshell are formulas for jokes that you just plug in with niche specific details to fit your audience:
5 Tips For Creating Memes
FINDING TRENDING MEMES
Finding Trending Memes
Doing the above is enough to get you some link juice and traffic (using the methods I'll detail below), but if you really want to create a meme that goes viral, you need to identify trending memes, new memes that are just starting to gain in popularity. This is because novelty plays a big part in viral marketing; not many people are going to want to share something that's three years old or that everybody's already seen.
The best place I've found for discovering trending memes is Reddit.
If you're not familiar with it, is a social bookmarking site where people submit interesting content, which gets voted on by other users of the site. Many memes originate or are popularized on Reddit, and viral content generally ends up on Reddit first before it spreads to more mainstream sites like Facebook. If you check out what's popular on the Reddit homepage today, you'll get a good idea of what's going to be popular a week or two later on other sites. The strategy here is to find content that's gaining in popularity before your fans do, put your own twist to it, and then share it with them.
Beyond that, it helps to just be aware of any funny content or memes that you run across while surfing the web. Are you starting to notice a certain image being shared a lot on Facebook? Is there a picture you've come across that was just hilarious? Chances are if you found it funny, so will your friends. Start thinking of how you can create your own version of that for your niche.
SHARING AND GETTING BACKLINKS FROM MEMES
SPREADING YOUR MEMES
Ok, so far we've talked about how to create our own memes by taking a popular or trending meme, and then altering it so that it's applicable to our niche. Now let's talk about how you can use social networks to help your memes go viral. As you know, there are many social networks out there, and each has its own strengths and weaknesses. Let's take a look at the most popular ones, and see how they stack up.
You can't talk about social networks without mentioning Facebook, simply because it's the largest one out there, by far. Facebook at last count had close to one billion users-- that's 1/6th the population of the planet, and 1/3rd of all Internet users! If you want to reach the greatest amount of people possible with your memes, you want to put them on Facebook.
The downside with Facebook is that most people on Facebook don't have their own websites, and even if they do, they're probably not going to link to your content unless they're really moved by it. So unless you're lucky, you're probably not going to receive many backlinks from a Facebook viral marketing campaign. On the plus side, it's a great way to build your brand, get likes and fans for your Facebook pages, and drive massive amounts of traffic.
As an example, this is a little image I put together for one of my salsa dancing websites:
I had noticed that this meme was trending on Facebook, so I created my own version and posted it on our website's Facebook page. Within three days we had over 600 comments, 900 new fans, 3800 shares, and 6500 likes. This is with zero promotion, for something that I whipped up in Photoshop in 15 minutes. According to Facebook's analytics, the image has been viewed more than 400,000 times by over 200,000 people over the world. Now that's viral!
A couple days later I made another image for a different niche and posted it on my wall. Within days it too had garnered 100 comments, 570 shares, and 1100 likes. Again, all I did was identify a trending meme, create a version of it that resonated with a specific niche, and posted it on Facebook. The magic of social networking did the rest.
With a good meme, this is a simple feat to replicate. If you have a big enough social circle or fan page, just posting it there may be enough for it to go viral. If you don't have many connections on Facebook, then just seed the meme to the the top Facebook groups and pages for your niche. Then sit back and watch it spread.
Twitter is a smaller social network than Facebook (roughly 300 million users), but it can still be a significant way of spreading viral content. Twitter is the social network I have had the least amount of experience with, so I won't say much about it here, but from my experience it can be difficult to spread content on Twitter unless you already have a big following. On the flip side, if your content is picked up by a big influencer, then it has the potential to spread far via retweets. Twitter has the same problem as Facebook concerning getting backlinks (unless you believe Tweets influence search rankings). Also, many niches don't have active Twitter users.
Stumbleupon users LOVE images and other quickly digestible content, and memes fit right into that category. Do submit all your memes to Stumbleupon. At close to 20 million users, Stumbleupon can send you thousands of visitors a day if your meme gets picked up, although the traffic tends not to be of very high quality. If you're monetizing with CPM ads, that's no problem, otherwise try to get them to subscribe to your blog so you can get them coming back.
I don't really use Pinterest because I don't meet the requisite number of X chromosomes, but Pinterest is hard to ignore because of its massive growth and 10 million+ users. Like Stumbleupon, Pinterest users love images and humor, so memes are a good a fit. The majority of Pinterest users are women, so keep that in mind as well. The only downside to Pinterest is that like all of the aforementioned social networks, all link back from Pinterest are nofollow.
WHERE ARE THE BACKLINKS??So far the sites I've mentioned will get you viral traffic and social engagement, but few backlinks. Let's take a look at a couple sites that will get you both.
I already mentioned Reddit earlier as a place to spot trending memes, and it's a great place to submit them as well. Reddit has usurped Digg as the largest social news site in the world, with over 35 million unique visitors per month. You can submit memes to Reddit by submitting them to the appropriate subreddit (read: subcategory). If your submission makes it to the front page of that subreddit, you stand to get a lot of traffic, as well as a dofollow backlink.
You can submit your meme to multiple subreddits, so do make multiple submissions as long as they're relevant and not spammy. Reddit users tend to be savvier than web users as a whole, and they don't like links that are overly self-promotional or commercial in nature, so keep that in mind when considering your submissions. Also, you have a much better chance of making it to the top of smaller subreddits and getting a backlink, however larger subreddits have higher pagerank and more users, so it makes sense to submit your memes to both.
Ok, I've saved the best one for last: Tumblr. If you don't have much experience with Tumblr, don't worry -- I hadn't really used it myself until recently (I'm a diehard Wordpress fanatic). However, after seeing how easy it is to spread content virally and build backlinks with Tumblr, I'm hooked.
So what is Tumblr? The best way to describe Tumblr, is that it's a hybrid of a blog platform and social network. It's similar to Pinterest in many ways-- you can post content on your tumblrog(blog/pinboard) which other people can then like or reblog (re-pin/share) on their own tumblrs. The main difference is that with Tumblr, reblogs are DOFOLLOW BACKLINKS!
Think about that for a minute. Tumblr has all the viral potential of the other social networks mentioned above (they're closing in on 20 million users), but whenever your content is shared, you get a dofollow backlink. Imagine if every time someone shared your stuff on Facebook, or retweeted your tweets, or re-pinned your pins, you got a backlink. That's exactly what happens with Tumblr.
It Gets Better
Tumblr is the first blog platform/social network that I have seen where tags actually matter (ok, hashtags sort of matter on Twitter, but on Tumblr they're even more powerful). One of the main ways that users can browse for content on Tumblr is by searching for tags. They can also subscribe to tags so that any content that's tagged with their interests shows up in their dashboard (Tumblr parlance for news feed). As an added method of discovery, Tumblr shows a random tumblrog in the sidebar of everyone's dashboard.
This is very powerful. All these features make it incredibly easy for your content to get shared with other people, even if you have a brand new blog with zero following. Case in point: just last week I started a tumblrog called Salsa Memes, and literally within three seconds of making my first post, I had two reblogs (read: backlinks) and one like. This is with a completely brand new site, with zero followers, and zero promotion. That something you just can't do with any other blog platform.
As of this writing, the tumblrog has 87 reblogs, and another salsa dancing tumblrog that I put together a few days later currently has 42 reblogs. That's a combined 129 backlinks for two sites that are less than a week old, all completely white hat, without any effort or promotion on my part (there are some greyhat methods for exploiting Tumblr, but I won't go into those here).
Now the one caveat about these links, is that they're not necessarily of the highest quality. Many blogs that reblog your content will have no pagerank, and will not be related to your niche. Additionally, reblogging by its nature generates a lot of duplicate content, so a lot of the links you may be getting may not even be indexed.
However, these concerns aside, these links in sufficient quantity can add up. I started another tumblrog about a month ago that quickly went viral on Tumblr and Twitter, and within weeks had acquired a PageRank of 3. The tumblrog that inspired it, called Programmer Ryan Gosling (which was started only a few weeks earlier), currently has a PageRank of 5. Not bad for a two-month old blog full of geeky pick-up lines! Granted, both these blogs also have links from outside Tumblr, but that's the thing about memes, they spread like viruses (and the hundreds of Tumblr backlinks certainly don't hurt).
Ryan Gosling bears a resemblance to a certain Mozzer in this pic
One more thing about Tumblr before I wrap up-- like I mentioned earlier, Tumblr is part-social network too, which means people can follow your tumblrog to receive the latest updates from you. That means that the longer you keep producing memes, the more of a following you gain, and the further each new meme has the potential to spread. If you acquire enough followers, people will start submitting their own memes to you (just check the "Let people submit posts" box in your settings), allowing you to use UGC to build even more backlinks.
This post ran a little long, but hopefully it's inspired you to try your hand at creating your own memes to further your linkbuilding and viral marketing campaigns. And sign-up for Tumblr, you'll love it! Here are a few closing thoughts:
If you have any questions, please post them in the comments!
Until Next time, Cheers Nate
5 great Tips and Strategies for creating content for your blog!
We will discuss tactics for adding fresh content to your small business website, motivating customers, and getting the attention of search engines.
As a small business owner I know you stay busy and distractions pull your attention in every direction all day!
Buy you are smart enough to know that posting great relevant content to your blog on a regular basis is a priority in your success, So a great content marketing strategy is something you need to develop.
Building your Blogs content doesn’t have to be difficult,
Multiple professionals recommend setting aside some time to decide or clarify the purpose of your blog. Once you have some direction for what your aiming at, Get in the habit of consistently posting Great content to motivate readers and customers to trust your business and keep search engines ranking you as an authority in your Niche.
So with No further delay, I share Top 5 Tips to keep your Content Marketing strategy as easy as possible.
1. Find your target audience
Find out who Your Target Audience is & the types of Questions they ask, Set aside some time in your schedule for research so that can find what questions your potential buyers are asking, what types of content they are interested in learning and how they respond to the content from others within your niche.
Talk to current or previous Clients or Customers
You can find questions by talking with current clients about there problems, You can use social media to find questions. Do a little research to see what hashtags your customers are following or using and follow those hashtags. Look at a few of your current followers and dig into their feeds. See what questions they’re asking and See what the big topics are.
Put Goals in place that are achievable and remember your your blog can be one of the most efficient way to reach your customers, but you need to plan carefully to make sure that you’ll be able to maintain it over time.
. The best blog goals, will be SMART: Specific, Measurable, Actionable, Realistic and Timely.
Make sure that whatever amount of content you set out to post to your blog will be attainable each month. Account for any seasonal spikes, scheduled trips, or other variations in your schedule. Also determine what results you expect to track with your blog posts, whether they be pageviews, purchases, or other action taken on your website.
Give yourself regularly scheduled deadlines to hold yourself accountable, Choose the best time of day in your schedule to have your content ready to share. These goals will keep you disciplined, and soon enough, It will become second nature!
Determine the Optimal Frequency For New Posts to Your Blog, Once you have your goals set, it’s time to put your research and schedule together to determine how often new blog posts are necessary, but also possible. How often do your customers like to read new content from you? Do you use email marketing or newsletters to notify your customers of new blog posts?
give yourself a goal of two blog posts for the first month. As you start to feel more comfortable, increase your frequency when you and anyone else contributing to your blog are able to stay on the same page and track what is working and what isn’t.
Ellering warns new bloggers not to start out with too many posts. “Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team,” he said.
Ellering provides this infographic to help gear up to an effective frequency of blog posts:
Hold Brainstorming Sessions For Upcoming ideas for your blog Post, It is important to write down good ideas for future articles, even if it’s not time to write one yet. Keep your thoughts and ideas organized — give yourself scheduled brainstorming sessions to run ideas through your team.
I think these kind of regular brainstorming relieves the pressure of sitting down and putting that pressure on yourself to choose a topic to write about then and there. Set aside an hour per week and just use that time to brainstorm article ideas for the next few weeks, Then plan separate times for writing.
5. High standards
Hold yourself to a high standard when it comes to producing quality Content on a consistent basis. This is the moment of truth..... When we separate then men from the boys, Yep it's your time to shine with Quality content!
Obviously I suggest you share your blog post across all your social media profiles, Plus ask your friends and family to do the same. From then on you want to do this consistently to keep your followers updated!
If you ever start to feel like your blog is getting repetitive or stale, consider writing about more than just your services or industry. Listen to advice like that of Beckie Manley, founder of Fierce Strategy + Creative. Manley’s approach is to use strategic content that is customized to each individual business brand.
I recommend topics that highlight brand attributes, cultural insights, case studies that demonstrate expertise or success, and posts that educate or share valuable information with your readers, So Make a commitment to yourself to go all in with consistency or don't do it at all!
let me know your thoughts on the topic in the comments below or feel free to email me with any questions!
Until Next Time,