As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy.
If you've Never Messed around with google adwords it might seem like its to much to do but, You know that you’re not charged for anything unless someone clicks an ad, but what happens if you blow your entire budget on a few clicks for some highly competitive terms that were ultimately unprofitable?
So is PPC really all about getting more clicks for less money?
Well, yes. More or less.