If You Own a Business,
You Should Know This
Regardless of what industry you're in or what product or service you sell,  more than 95% of your competitors (and probably you as well) are all selling the same way: on price, product or service. And since it costs twice as much today (in marketing dollars) to get you half the results compared to 15 years ago, maybe it's time to revisit your current marketing initiatives.
You can only compete so far on price.

You and everyone you know are bombarded by 5,000+ marketing messages every day. There is a tremendous clutter factor, and it is only accelerating.
 To put this in perspective, the internet now produces as
much information every two years as the rest of human history combined.
The results? Buyers are desensitized, distracted, and even show hostility
towards traditional sales and marketing efforts. And surveys indicate that these attitudes are only worsening.
Brain Fog
If you sell B2B, your prospect 
is bombarded even more 
intensely. There are 
salespeople trying to sell 
them everything from 
insurance to office supplies. 
So how do you cut through 
this enormous, thick fog and 
actually hit your target?

BUILDING YOUR CORE STORY


Marketing Is A Science, Not An
Art Form
By it’s nature, an education-based approach to marketing and sales combats 
just these issues. In fact, these “problems” can be blessings in disguise. This 
disorienting barrage of overwhelming options ensures that when a company 
actually distinguishes itself authoritatively from the pack, buyer’s flock to 
that clarity and expertise. 

Using an education-based platform with hard-hitting "WOW" data allows you 
to capture greater attention while simultaneously establishing yourself as an 
expert, authority, and educator—at once bringing more prospects in the door 
and fostering the trust and rapport that are essential for turning those 
prospects into closed sales.
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IT'S POWERFUL, AND IT WORKS


Here's a brief example of how a Core Story performs when compared to 
traditional sales and marketing methods. Let's say you are in the market 
for a new family car and you visit two dealerships:

Dealership A - Traditional Sales Approach…
"This vehicle seats seven and has terrific safety features. It handles 
beautifully on the road and gets great highway mileage. It looks really 
sleek and is priced to meet your budget!” (Note this is all PRODUCT 
data.)

Dealership B - Using A Core Story…
”Oh, you have children? Then you’re definitely at the right dealership. 
You know, of course, that auto accidents are the single highest cause of 
death in children and young adults. You didn’t know that? Oh yes, it’s 
crazy that so few people think of safety when purchasing a car, 
especially considering how poor the safety features of most cars are. It’s 
shocking how many cars are rolling death traps. Actually, if you’re 
interested, I can quickly take you through the 5 most important things 
you should know about car safety while you’re looking to buy a new 
vehicle.” (Note that this is all MARKET data.)

So, are you only fixated on price and mileage, or are you more 
concerned that you and your children might be driving around in a 
death trap? Let's face it, if we all bought on price alone everyone would 
be driving an entry-level Hyundai. In short, you must MOVE your 
audience and you must ENGAGE them with hard-hitting, factual data 
that appeals to their concerns.

How One Of Our Clients TRIPLED Their Leads With This Brochure 


Lead Generation Hack

Core Story
Hitting The Global Pains
Business Growth Hacks
-Core Story- 

Giving Solutions
lead captcher hacks
-Core Story- 

Positioning Your Company
Business Leads Hack

-Core Story-
Example Of A Powerful Core Story Ad
Education Based Advertisement

-Core Story-
Core Story White Paper
Competitive Advantage Advertising
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